okeheri’s Blog

Just another Blogdetik.com weblog

Surviving Financial Crisis in the 21st Century

Debt and mortgages is something that does not happen overnight. Most of us get lured into schemes, promos and discounts unaware that we already went overboard in spending what we can really afford at the moment. To avoid becoming a spend thrift, just follow the three P’s: Plan, Pursue and Prioritize.

Plan out your expenses:What do you really need now and in the future? If you are single, plan ahead for the future. Open up a savings account where you can deposit your hard-earned money. Sit down, grab a pen and paper and list down bills you have to pay as against the income you earn in a month. Make sure that your expenses are not greater than your overhead. Have a family? Then discuss it with your spouse. List everything down like mortgage plans, rentals, health plans, insurance, bills, monthly budget, etc. then compared it to your sources of income. Do you have enough for emergencies? Have you allotted an amount for medicines and other miscellaneous expenses? Plan each and every expense and you will be assured that you are off to a good start.

Pursue what you have planned in regards to your expenses. Follow through and discipline yourself against spur of the moment purchases. This is not the time to be a shopaholic! It is still best to save for the rainy days than to seek instant gratification only to regret it later on.

Learn how to prioritize. Do you really need a new car right now, or does the one you own still serve its purpose? Does your salary allow for a long term mortgage or a shorter one? Which one should you buy first, a laptop or a brand new television set? Prioritize which expenses are of immediate need like basic commodities and which one is merely a luxury purchase. Remember, it is also important you learn how to forecast expenses rather than to wait for it to surprise you.

Live Well Within Your Means

Resist temptations to overspend on things that are not really that important. It is best to make most of what you have right now. Life is not about competing with what others have; it’s about being responsible in spending, investing, and planning your finances. If you are earning, let’s say $2,000 per month, then make sure that your expenses stays below that to avoid being buried deep in debt.

Get Habits That Are Healthy

Although physical activity might not be essential for weight loss, it is essential for good health. Several studies indicate that caloric restriction is more effective than increased physical activity, at least on the short term, for weight loss. But, the researchers have failed to look at the big picture.

Aerobic activity is good for the heart. It helps reduce stress, among other things. Strength building exercise adds muscle cells and tissues, which are more active. They require more calories simply to stay alive. Muscle cells are among the few that can choose to burn fat, rather than glucose. So, adding muscle is equal to subtracting fat.

Research indicates that regular physical activity, particularly weight bearing exercise, reduces the risk of osteoporosis. Osteoporosis is a degenerative condition that leads to bone loss and causes them to become more brittle, increasing the risks of fractures among the elderly.

Are your habits healthy if you fail to get some exercise every day? The simple answer is “no”. Your body was designed to move and if you don’t move it, you’ll lose it.

Staying Up Too Late

Because of circadian rhythms, the human body was designed to sleep at night. Research indicates that working the night shift increases a person’s risk of cancer. The evidence is strong enough that a European court ruled in favor of female night-shift workers with breast cancer, saying that the disease was work-related.

Are your habits healthy if you don’t work at night, but you often stay up until 2 or 3 in the morning? No. If you miss out on sleeping between the hours of midnight and 3, you are missing out on the human growth hormone that your body produces during those hours.

If you consistently fail to get enough sleep, your body will produce more of the stress hormone Cortisol. Cortisol sabotages weight loss efforts and contributes to wrinkles.

Spending Too Much Time in the Sun

Skin cancer is still one of the most common forms of the disease, even though people have been told for years that overexposure to the sun causes it. But, are your habits healthy if you always wear sunscreen. Not necessarily.

For some reason, people that regularly wear sunscreen have an increased incidence of malignant melanoma, the most deadly form of skin cancer. Simply limiting time spent in the sun is the best choice.

Eating Simple Carbohydrates

Simple carbs, including breads, baked goods and sodas, impede weight loss and increase a person’s risk of type II diabetes. Complex carbohydrates, which include most fruits and vegetables, on the other hand, are very good for your health.

Starbucks: Do Not Forsake Me, Oh My Darling!

While Starbucks remains a highly profitable company, it was not profitable enough for Wall Street and that means change….fast change… When the “Street” determines that your job as an executive is based on quarterly results, you do not wait for the other shoe to fall. Something had to give in their strategy.

How will they proceed? Time will tell. Most of these leases were just signed and have years remaining on them. Almost certainly, Starbucks will offer buyouts to owners of shuttered stores, but there is much anxiety over how “fair” their offers will be. It is unlikely that the replacement tenants will be willing to pay the amount of rent called for in the Starbucks leases. So, successfully replacing the tenants without financial loss will depend largely on the buyouts that Starbucks is willing to provide. Owners of Starbucks housed in mini-strip centers will probably be facing the most stress replacing lost income. Not only did they lose their primary tenant, but they lost bargaining power with the remaining tenants, now that the primary engine of traffic has been removed.

One thing for certain, it is in the best interests of the chain to negotiate in good faith with those investors and developers alike. Any other course of action could have long lasting and reaching implications on how easily and affordably they are able to expand down the road. The real estate industry tends to have amazingly long memories for stories that don’t end so well.

Nokia N98, with Innovative Features

Mobile phones are no longer alien to us. They are perfectly blended with various communication and entertainment features. With these tiny gadgets the users can easily perform various official tasks on the move. Moreover, with the support of these widgets one can stay connected with his or her beloved ones all throughout the day with innovative multimedia messaging features. Various top renowned companies are fighting tooth and nail to capture huge portion of market share and gain the customer satisfaction level comfortably. However, Nokia is a well known brand which has offered the users various high end gadgets at regular intervals. This brand has gained popularity among the masses due to its durability and mobility feature. The latest N series handsets have been applauded by the users all over the world because of their high tech capabilities. These gadgets are referred to be the best symbol of innovativeness and stylish designs.

The Nokia N98 is a latest and stylish mobile phone which has the capability to astir the users with its mammoth storage capacity and unique multimedia capabilities. This gadget has been praised both by the handset experts and the users. As this handset is beautifully crafted, one can easily flaunt off his or her style and status. Moreover, the advanced applications are accompanied with various user friendly features. An alluring 7.2 mega pixel camera is outfitted in this gadget which is further enriched with Carl Zeiss options, 5X optical zoom and 20X digital zoom. With this camera phone the users can comfortably capture still, moving, close and distant images with vivid clarity. The users can steadily enrich their photographic passion and make sure that all their fleeing and cherishable moments are captured and stored at ease. The attractive and elegant touchscreen can efficiently permit one to operate the functions of his or her handset steadily and comfortably.

The outstanding music player in the Nokia N98 can offer the users pleasurable musical entertainment as it has the capability to support all the music file formats without any hindrances. The sound quality is very astonishing and the users can store toms of music tracks in their phone memory. Moreover, the storage capacity can also be expanded by using an additional microSD card to meet the requirements of the users. The innovative GPS navigation feature is also embedded in this widget. With the support of this unique and astounding feature the users can readily give wings to their exploring passion. One can move around unexplored places without any tension of getting lost in the midst of unknown places. He can easily track his desired places without taking any assistance from his friends.

This highly advanced handset would give tough competition to its contenders with its unique capabilities. Browsing the internet with this device can be very exciting. It is always desired to surf the internet at high speed and this handset efficiently offer the users fast and steady internet connectivity as it is enhanced with various connectivity options. One can comfortably download his or her favourite music tracks, wall papers, ringtones and movie clips etc in their handsets in a matter of few minutes. Moreover, these downloaded files can be shared with other compatible systems with the support of various enhanced connectivity options. Bluetooth, HSDPA and WiFi are the advanced connectivity features adorned in this gadget. As such the gadget can permit the users to perform their official tasks and connect with their clients while on move.

This high end Nokia N98 mobile phone runs on Symbian 3rd edition operating system. This smart phone is also outfitted with TNT television broadcast feature. With this innovative feature the users can always get rid of their mundane moments by watching their favourite television programmes whenever and wherever they want. The elegant and bright 3.5 inch touchscreen can brilliantly display every detail of the captured images with high resolution and vivid clarity.

Life is a Risky Business

Technorati Profile

Risk is the exposure to POSSIBLE loss or injury.

Some people dont enjoy their lives because they are not taking enough risks or are taking too many! (Ill explain the second one later.)

When lifes many opportunities present themselves, some individuals look only at the exposure to the risk and the possible loss. They dont consider the possible gains. This approach completely freezes them emotionally, thus they dont engage the opportunity or risk. They let the possibility of loss or injury stop them from acting.

Every day when you leave your home, you take risks?the risk of being hit by a car, catching the flu, getting food poisoning, for example.

If a friend constantly verbalized these concerns, you would dismiss him as a worrier or maybe even mentally unstable! What about you!? What has not taking risks cost you? Yes, you! Are you merely living half your potential, because the comfort of the known seems more important than the unknown?

I am a risk-taker but I have been a risk-avoider, as well. About 24 months ago, I started investing in real estate. In our area, homes had not increased in price for almost 10 years; there were many potential deals to be had.

Well, I bought a property. At least four others made perfect investment sense — but I focused on the RISK . . . the potential of overexposing myself to debt. Guess what! All these investment properties have increased at least 20% to 25% in value in the past 24 months. Of course, hindsight is easy. I could have bought them all and what equity I would have today! But I got my just desserts — NOTHING — because I risked nothing.

Life has value because it is perishable. The same applies to risk. The value of your decision is proportionate to the level of the risk. If, in your life choices, there is NO POTENTIAL loss or injury, you have not taken a risk. If your life (outside of the mundane) has no risk, you are not living your life at 100%. This position is COSTING YOU in your life — how much, only you can decide!

One of my family members has been miserable in his job. He has great talents and options but will not take the risk to change. Not making a decision to risk has drained his energy, his motivation — and has cost him dearly. But the really sad part of this situation is that he has been playing it safe for over 20 years — yes, 20 years of dissatisfaction, not risking, and slowly dying from the lack of risk in his life.

Yes, I mean dying, literally.

Why? Risk affects your body biophysically. It generates endorphins in your bloodstream, which enhances your immune system and your overall health. The lack of risk in your life might be slowly killing you.

Right now, think of the scariest or riskiest thing that has ever happened to you. Can you recall your whole body vibrating? Remember the energy that came from that event? Was it invigorating? Every cell in your body was fully alive because you were in a risky situation.

What if everyone chose to live his or her life fully engaged? Could we create better communities and impact our world in a more positive way? Of course, we could!

But there is one small caveat. For some, risk in itself has become the objective, not the outcome. A percentage of the population, albeit small, is addicted to risk and the high it gives them. They are no longer in control. Their decisions are made based on the risk factor, not the outcome factor. In this case, risk is being used for the wrong purposes and can become detrimental to the individual.

Only you can know if that is true for you. If it is, only 100% commitment to the recovery process will lead to successfully taming this addiction to risk. Some people reading this article have no interest in addressing their condition, but the great thing is that we all have a choice.

True risk should and must have a purpose for you. True risk has a friend called rewards. Rewards are what you receive by successfully taking a risk. What rewards have you given up because you avoided risk? Lost jobs, investments, opportunities, relationships, impact, and success of any kind? The true risk-taker understands the balance between risks and rewards and focuses equally on both. He or she has the ability to balance emotions and analysis. Risk without personal or potential reward is called foolishness.

The rewards and benefits from taking a risk are not clear-cut and are extremely personal. Some individuals might call you a fool and feel your risk-taking has no apparent value or reward — but that is not their decision to make. Only you can be in touch with your self and all the factors necessary to score the risk/reward scale.

Others might judge that what you did was not risky — meaning they dont see your actions as a risk at all. Again, whose opinion needs to count here? Yours.

Finally, I want you to think back over the past 12 months. Did you have an intentional/proactive decision or choice — a risk that just scared the . . . out of you? If you did, great! If not, its time to start risking more.

One of the research items my company (CRG) undertook 25 years ago was how your biophysical makeup affects your risk-taking level. We determined that part of your risk-taking level is influenced by your RAS (Reticular Activating System). In simple terms, the nervous system at the base of your brain has wired you for your level of natural risk-taking tendencies.

CRG has established this tendency as your introversion and extroversion levels. This is not introversion/extroversion as defined by most others as people-related. CRGs definition establishes how willing you are to engage and interact with the environment which, by the way, contains risks. If you are interested in benchmarking your inherent risk-taking levels, we have a couple of assessment choices that will help you in this journey.

Understanding yourself in this area will assist you to be proactive and in control of your risk-taking process.
If you are in business the Entrepreneurial Style and Success Indicator will apply.
If you are in sales, the Sales Style Indicator will be helpful.
If you are in Education or training, the Instructional Style Indicator will assist you.
If you want general feedback, then complete the Personal Style Indicator.

I found each of these very helpful in my development journey.

Remember: life without any risk is a boring and mediocre adventure.

***
This Week’s Action Steps

Risking to Live

1. Risk is defined as the exposure to possible loss or injury.
2. What has not taking risks cost you? Take a moment to review the past couple of years; list all the risks you avoided or did not take that now — looking back — cost you.
3. From those risk-avoidance experiences, list your actual losses for not taking those risks — in money, personal fulfillment, relationships, and success.
4. Envision your life RIGHT now if you had taken every one of those risks and if the outcome was successful. Mentally and emotionally, enjoy the feelings of your rewards or success. Do you feel different about your life?
5. To fully understand your risks/rewards decision-making process, go back and reflect on why you did or did not avoid certain risks. In my situation with my real estate, I only envisioned the property staying the same or going down in price. I was only looking at the risks column, not balancing it equally with the rewards column.
6. Based on this review, what did you find? Are you embracing risks and rewards equally or are you biasing the process?
7. Establish your inherent risk-taking levels with one or more of the CRG assessments: Entrepreneurial Style and Success Indicator, Sales Style Indicator, Personal Style Indicator, or Instructional Style Indicator.
8. What can you do to improve your ability to take more risks?
9. Link up with a mentor who has experience and success in the area in which you are about to take a risk. He or she can help you better understand the benefits and the rewards. Warning: dont look for support from someone who has not been successful taking your specific risks. He or she may not have the biophysical signature or mental experience to help you cross the risk/reward barrier.
10. If you are beating yourself up for past risk-avoidance decisions — stop that right now. Unless you are into time travel, there is no benefit to it. Learn from your past and move on.
11. Finally, here is a challenge. In the next three to six months — sooner if possible — I want to encourage everyone reading this article to pull out The Big One (or two) . . . yes, the couple of risks or decisions you have avoided. The ones that scare the wits out of you. Take the process and own it. I want you to cross the line and take the risk. If your new-found analysis says the risk does not justify the reward, then ditch it, but replace it with a risk that that does.
12. When you do this, pay attention to how alive you feel at that moment.

The glaslight industry

Mechanical inefficiency cannot be blamed an the region’s age or geographical deficiencies; it is the result of administrative decisions. Two generations ago, Samuel Insull, the man who did for electricity what Henry Ford did for the automobile, showed the power industry that it was much more efficient to use large generating plants serving as many people as possible. No one believed him at first, and it might appear that many private company executives in New England still don’t. On average, the public utilities companies of the country serve three times as many people as do the companies of New England, and there are more than one and a half times as many people for every generating plant. This means for New England more executives, more plants and lines to maintain, more secretaries, more maintenance workers, more pensions and insurance, and higher labor costs per customer. New Englanders are paying to perpetuate a quaint private industry organization that is not nearly as charming as a covered bridge and much more expensive.
Attempts at consolidation have been made, but the pace is slow. In some places in New England, covered bridges have rotted away before the public realized what was happening. It is unlikely, however, that any private utility in the region will collapse, for they are protected by the state regulatory agencies and an apathetic public. Almost all of the region’s utilities make the maximum profit allowed by law, and a few are considerably above the prescribed limit. Blackstone Valley Electric Co. of Rhode Island earned in 1965 a return Of 9.34 per cent, almost twice the limit.
Only Vermont’s Public Service Board seems to take seriously its Obligation to set reasonable rates. New Hampshire and Connecticut appear indifferent at best, and the regulatory agencies in Maine, Massachusetts and The Maine and Massachusetts agencies have been hostile, almost insulting, to recent appearances by public-power groups.
Part of this situation results from the fact that none of the agencies has money or staff to do an adequate job. Most are so short of skilled help that they are forced to accept company operating statistics as a basis for determining rates. Unless the public demands it, the regulatory agencies are not likely to hire qualified accountants or engineers, and the prevailing public attitude is that the cost of electricity has formed a triumvirate with death and taxes. The result is that the regulatory agencies are permitting monopolies to earn good profits with equipment and organizational structures that would drive them to the wall if they were faced with even moderately aggressive competition. Allowing each utility exclusive control of its sales territory prevents wasteful duplication of plants and lines, but it also creates an attitude of status quo complacency. Creative regulatory policies could impose penalties for continued use of outmoded steam plants, instead of allowing them to be included in the rate base.
However, conventional steam plants have had their day in New England. After 1969, the region’s power industry will most likely build only power-cost nuclear plants. It already has an experimental nuclear plant, Yankee, at Rowe, Mass., and five others are either under construction or committed. These five are part of what the private companies have dubbed their “Big 11 Power Loop”; the other six installations consist of five conventional steam plants and a pumped storage plant. All eleven are scheduled to be finished by the end of 19′72 and will be connected by 9oo miles of 345-kilovolt transmission lines. The cost of the project is about S9oo million, and the plants will provide about 6.3 million kilowatts of power.
The narre “Big 11 Power Loop”-but not the plants or transmission lines -is a gimmick, pure and simple. No engineering plan or study supports the location, type or design of the plants an a system-wide basis. It all started with
a Full-page newspaper advertisement announcing the “Loop” and implying that the whole thing was thought out well in advance. The campaign, carried an with television commercials costing about S200,ooo a year, was devised by the private companies’ trade organization, the Electric Coordinating Council of New England (ECCNE), in response to the threat of the federal government’s DickeyLincoln School hydroelectric project. . . .
The darr at Dickey is the practical reality left over from the dream of harnessing the tides in Passamaquoddy Bay at the eastern tip of Maine. . . . By 198o it will provide only i per cent of the area’s electrical requirements. But it will probably bring with it a Northeast Power Commission to market the power. It is expected that the cheaper power of Dickey, combined with the Thereupon, the Los Angeles Board of Water and Power Commissioners contracted for low-sulfur oil to burn in the city’s generators. The only oil then available came from the Mideast, so the commissioners took that. industrycurrent The Arab oil embargo in October knocked out 48 per cent of the city’s fuel supply overnight, and its only firm source of electricity was the federal Bonneville Dam Project along the Columbia River, which sent power south via the Pacific Intertie to supply io per cent of the city’s needs. But Jong periods of drought in the Northwest had been followed by an early and massive cold wave. Streams that fed the Columbia froze, drastically reducing the runoff that supplied the Bonneville reservoirs. business current Coming at a time when its customers in the Northwest were drawing heavily an Bonneville for additional heat, the reduction in power forced it to cut all service to the Southland.

Find out How to Write Effective and SEO Friendly Content for Web Pages

For the majority of websites search engines provide by far the most traffic. As such it is hugely desirable for websites to be positioned as high as possible in each search engines results pages as the percentage of searchers that click on a link decreases dramatically the further down the rankings a website is listed. By employing search engine optimisation techniques webmasters can help their sites reach the highest possible position in search engines. This article is going to look at how SEO techniques can make a websites content as search engine friendly as possible.

The most important step when creating content for a website is to analyse key words and phrases to decide which ones would prove the most effective to target. There are a variety of both free and paid tools available online to help make this task easier (such as the free Keyword Tool from Google). It is important to strike a balance between finding a phrase that generates a reasonable amount of traffic; is appropriate enough to the site that searchers are likely to become customers and is not so competitive that reaching the first page of results will not take years of SEO work.

After deciding on the key words/phrases that are going to be used it is time to start writing the content for the pages. One often overlooked technique that can be used here is to find out what words search engines relate to the targeted keyphrase. Engines such as Google provide extra strength to websites that they deem to have appropriate content, and one way they decide this is by analyse the content around the search term on a site (rather than just the search term itself) to look for related terms. It can be helpful to search for the targeted phrase at a website such as Quintura which displays a cloud of related terms that could be useful when placed in the content of a page.

The most important thing to keep in mind when writing copy for the web is undoubtedly to remember that the content is primarily being written for human visitors, not only search engine spiders. No matter how high a ranking a page manages to achieve if the user clicks the link and the content is nonsensical or irrelevant to their search they will instantly bounce back out of the site. As such while it is extremely beneficial the copy for keyphrases in order to achieve higher rankings and thus higher traffic it is more important to ensure that the content entices these visitors to stay on the site.

Flex application development creates eye-catching websites

Flex is a free, open source framework for building highly interactive web applications that deploy consistently on all major browsers, desktops, and operating systems. Flex creates SWF files that are rendered by Flash Player. Flex applications are delivered on the web via the Flash Player or to the desktop via Adobe AIR.

Apart from this, web development services are quite commonly known in the world of Internet. It is actually the development of various web applications to form a website and includes all the components that are required to precede with the task, like web designing, and e-commerce, content development of a website, web server configuration and server-side/client-side coding.

Flex application development is a newly introduced term and may not be known by many. It basically relates to Adobe flex, which is the cross-platform, that is based on the Macromedia flash software, which is a development framework and a comprehensive application advancement tool. It is also a solution for the development and delivery of RIAs (Rich Internet Applications) within the enterprise and also throughout the web to enhance the interactivity for the Internet.

Benefits of using Flex on your website.Here are some reasons for deciding to put a Flex application on your website:

* To have a very robust application that attractively visualizes complex data sets
* To engage your users or visitors and let them feel empowered
* Flex is the technology of the future - it shows your organization is modern
* It works on all major platforms and users don’t need to install anything
* Audio and video can be integrated, allowing even greater interaction
* Data synchronization allows real-time data push from back-end to application

Developing a Flex application

About Feasting On Cookies

A “cookie” obtains information sent by a web server to be stored on a web browser so that it can later be read back from that browser. This becomes useful for having the browser remember specific information about a visitor to a particular website. The cookie is a text file that is saved in the browser’s directory and is stored in RAM while the browser is running. The cookie may also be stored on the computer’s hard drive once a user logs off from that website or web server.

Cookies can tell a web server if you have been there before and can pass short bits of information (such as a user number) from the web server back to itself the next time you visit. Most cookies last only until you exit your browser and then are destroyed. A second type of cookie known as a persistent cookie has an expiration date and is stored on your disk until that date. A persistent cookie can be used to track a user’s browsing habits by identifying him whenever he returns to your web site.

Persistent cookies are stored in different places on your system depending on which web browser and browser version you are using. Netscape stores all its persistent cookies in a single file named cookies.txt on your computer. You can open and edit this file with a text editor and delete any cookies that you don’t want to keep or delete the file itself to get rid of all of your cookies. Internet Explorer stores persistent cookies in separate files named with the user’s name and the domain name of the site that sent the cookie.

One use of cookies is for storing passwords and user ID’s for specific websites. On sites with personalized viewing, your web browser will be requested to utilize a small amount of space on your computer’s hard drive to store these preferences. That way, each time you log on to that website, your browser will check to see if you have any pre-defined preferences (a cookie) for that unique server. If you do, the browser will send the cookie to the server along with your request for a web page. Common uses for which companies utilize cookies include: on-line ordering systems, site personalization, and website tracking.

Cookies have some beneficial things. Site personalization is one of the most beneficial uses for cookies. You must have also seen in some websites that when you log in (using a User ID & Password), there is an option for ‘remember me when I visit next time’; thats possible because it stored your password and id on your machine in a cookie.

Get High Pagerank Backlinks Free, It’s Simple

To get a high page rank it all starts with the building of the back linking system, that you want to use with your website. To get high pagerank backlinks for free, its simple make your website the most eye grabbing and popular as you possible can. This will help you maintain your website and also help you maintain a good cash flow from running your website.
The best way to get your website well known in the search engines is to have a good back linking tool. Good website back linking tools will get your website more known to the public eye. A well of back linking tool is called Directory Bot, it submits many web directories to the world wide web.
If you send out directories, the benefit is back links, you will receive high page ranks on Google, good back links and it helps with giving your website the popularity boost it deserves. This program submits directories for you, so you don’t have to manually.
Google is changing the way you get a high page rank from them. You need a significant amount of back links to your website. You need high quality back links to your website that are of no cost.
Free back links or back links, are one solution to helping you sell your product that you might be selling on your website. If you want people to start finding your product in search engines more, you’ll need to get directory bot and start submissions straight away.
To get a good back linking system built up and getting #1 on the page ranking, its hard and it requires hard work and determination. With those two efforts, you can be successful in creating a good back linking system for you to make some money from.
To get high back link quality you need to start looking at websites that are in the top page of the Google page rankings. Any website that places a url link back to your website on theirs, is considered a back link to you. The more of these you get the better off your page ranking will be and the more attention your website will get.
Hopefully now you know what to do when looking for back linking programs, or back link quality. Hopefully you know what you’re looking for to now when looking for free back links.